One Village One Product Movement has been initiated by Dr.Morihiko Hiramatsu, the Governor of Oita Prefecture, Japan since 1979. The movement was promoted through actual activities with a slogan "Let's work together on what we can do in the present condition". Three principles of OVOP are self-reliance  and creativity, human resources  development, and  thinking  locally  but acting  globally. Local people take the lead, independent of external  prompting and largely on their own creativity and self-reliance,  to make  unique  products from  local resources for  their own good and to capture markets external  to their locality.  All 58 municipalities in Oita prefecture have participated in OVOP and 766 different types of local products and services have been developed.