Market access and market development are always the major concern of the OVOP countries, trade promotion organizations, development projects on inclusive business, businesses and producers. IOVOP expects to be a pioneer organization in the world that apply comprehensive approach in market access and market development effectively through 5 different practical channels.
First, IOVOP provides training and coaching programs to build capacity for its partners in accessing and developing new markets. The specific programs include: (1) Market research methods (2) Market trends analysis (3) How to find your buyers (4) Design and product development (5) International compliances (6) Effective marketing techniques (7) Business management
Second, IOVOP provides its special service to carry out directly the marketing activities on behalf of the membered OVOP countries and its partners. To do that, IOVOP will assess and select carefully OVOP products, apply its various proven marketing tools to connect OVOP products with the network of almost 500,000 international buyers in the database that IOVOP well-established.
Third, IOVOP collaborates with its membered countries to develop an online store where the OVOP products of different countries will be professionally promoted globally, for both retail and wholesale business. A guaranteed payment system will be integrated to ensure the timely and accurate payments. Only well-selected OVOP products that meet seal of quality required by IOVOP are allowed in IOVOP stores.
Fourth, IOVOP collaborates with its membered countries to develop a system of retailed shops in different countries. At these shops, besides the OVOP products of the host countries, there’ll be also the large number of OVOP products of other countries in the global OVOP network. As mentioned, only well-selected OVOP products that meet seal of quality required by IOVOP are allowed in IOVOP stores
Fifth, IOVOP collaborates with its membered countries to organize different trade promotional activities and events for OVOP products, especially the national and international OVOP trade fairs. With its excellent experiences in organizing international trade fairs, it’s foreseen that the international OVOP fairs will soon become a special event for OVOP countries to develop their market and also to promote national brands of OVOP.